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Re-envisioning SleekDigital

Driving Revenue Through A Competitive Market With A Rebrand
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Founded by Edwin and Shalynn, Leplay Design is a boutique Singapore interior design firm. They are a passionate couple who are sincere in helping young busy working singles and couples to build their ideal space.

10 months after launching the rebrand, Leplay Design demonstrated significant business results.

Total Revenue:



Total Projects Completed:


Number of Leads:



Our Services

Brand Identity





Powerpoint Templates

Website Design

Creating a warm and contemporary brand

The inviting colour palette with modern logotype juxtaposed beautifully with the natural quality of kraft paper.


The logo uses geometric forms to reference their contemporary design approach.


Website design

Leplay Design's excellent capabilities are demonstrated as images of their completed projects take center stage. Key thoughts and reasoning behind their design solutions are also shared in their works to showcase their reliable work process.


It is an important brand extension which can used across their collateral such as their presentations and work process.


The key graphic from the logo is being applied as a bold brand element across the brand identity.



Client testimonial

"After starting an interior design company for a year, we needed to build our brand foundation for future growth of the business. 

Irwin has done a great job in helping us find our brand identity and brand positioning. The sessions were fun and engaging as Irwin led us through the discovery session and look deeper beyond the obvious aspects of branding. He has put in effort to understanding the pain points that we faced and propose solutions through branding approaches. 

The experience was seamless as we see all the different elements integrate together to form our new look that we wanted our company to portray. Our clients complimented us on the designs and marketing collaterals, particularly the business cards. 

The professionalism displayed and dedication is impressive as Irwin has went beyond the original scope to make sure we have sufficient collaterals to kick off the new brand. 

Thank you for the collaboration and we will highly recommend Notion!"

Edwin & Shalynn
Leplay Design


Let’s tap into what makes your business unique, and take on the status quo.

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